Apr 6, 2025
Both Messenger Marketing (via 1send) and Facebook Broadcast Channels let you build a subscriber list — but they offer very different experiences for you and your customers.
Here’s a quick comparison for live sellers:
Feature | Messenger Marketing (via 1send) | FB Broadcast Channels |
|---|---|---|
🔔 Requires customers to join | ✅ Yes (via opt-in message or link) | ✅ Yes (users must join the channel) |
💬 Interaction style | ✅ Two-way — customers can reply and chat | ❌ One-way — customers can’t reply |
💎 Loyalty integration | ✅ Fully integrated with points & rewards | ❌ Not supported |
📲 Message location | Messenger inbox (1-on-1 thread) | Messenger inbox (group-style channel thread) |
👁️ Visibility | High — customers get direct notifications | Medium — notifications may be muted or missed |
🛍️ Built for live selling | ✅ Yes — built to support FB Live sellers | ❌ Not optimized for e-commerce or selling |
✅ Why Choose Messenger Marketing?
With Messenger Marketing, your updates go directly to your customer’s inbox — in a personal conversation thread, not a group. This means:
You can follow up with questions or exclusive offers
Customers can reply anytime
You build deeper relationships that drive more repeat sales
It’s like having a VIP hotline for your brand.
👉 Want to turn your Facebook Live fans into loyal subscribers?
Request a demo at www.1send.net and start building your Messenger list today.
